Don't you want to know exactly what i'm thinking?
Reblogged from lidialidia
Big name branding costs. Some of the pricetags are pretty ridiculous, but considering all the cost that goes into not only designing, but changing all print and digital materials is no small feat for national and global companies. Some of the low prices, like Twitter and Nike, were pretty surprising also. And the fact that Coca-Cola’s was designed for free by their book-keeper is awesome.